Branding and repositioning of an HR brand

After many years in business, Oasys has adopted a new identity and become Oxalys. This new, local and deeply rooted brand was designed to reflect the company’s evolution and symbolise passion, the importance of sustainable fulfilment and the ability to adapt, with people at the heart of it all.

This is the repositioning exercise we undertook. A vision that aligned perfectly with Tazmanie’s energy to build a strong, reassuring brand that maintains a touch of quirkiness compared to the sector’s traditional players. A bold, fresh and authentic identity that embodies Oxalys’s emancipation.