Services
Our services cover everything that brings your brand to life and helps it grow, from strategic planning to implementation. We step in wherever your brand image needs to be structured, clarified or strengthened, approaching each project holistically to ensure it remains consistent and sustainable.
Branding
We view your brand as a living, constantly evolving ecosystem. We capture its essence and translate it into visual language, words and images, developing a unique identity that expresses your purpose and your promise simply and powerfully. Every point of contact with your audience is carefully considered, so that every interaction becomes an opportunity to forge and strengthen the bond with your audience.
- Naming
Your brand name is the first impression you make. It is where your personality and the feeling you convey come across straight away.
- Logo
The logo is the face of your brand identity: the centrepiece that makes your brand instantly recognisable and creates the first impression.
- Visual language
To faithfully reflect your brand identity, we develop a consistent artistic direction that brings your brand to life across every medium, by harmonising shapes, typefaces, colours, iconography and motion design.
- Tone of voice
What style do you use to convey your messages? This is where you need to ‘strike the right note’: ensuring your messages are consistent with your brand’s personality, so that you can connect with your audience through authenticity, sincerity and clarity.
Strategy
Architectural work is essential before the construction of any solid building. Whether you wish to develop your brand, raise its profile, communicate your services more effectively or gain market share, we analyse your ecosystem, clarify your objectives and translate them into concrete actions to achieve them.This audit, carried out primarily through workshops, enables us to gain an in-depth understanding of your core identity: your offering, your audience and their expectations – all viewed from a fresh, strategic and external perspective.
- General audit
This audit, carried out primarily through workshops, enables us to gain an in-depth understanding of your core identity: your offering, your audience and their expectations – all viewed from a fresh, strategic and external perspective.
- Competitor benchmark
In this phase, we analyse your competitors: their strengths and weaknesses, their messaging and visual identity, whether they operate in your sector or simply serve as a source of inspiration through their image. The aim is to define the most relevant and profitable positioning for your brand.
- Positioning
This work enables us to clearly define who you are and the best position for you to occupy in your audience’s minds. We highlight what sets you apart from the competition by articulating your values and your promise.
- Strategic planning
The roadmap that sets out the direction, scope and priority of the actions to be taken with your audience, through the content to be created and the media to be invested in.
Communication
We believe in the power of simple, bold ideas – those that find a fresh angle capable of sparking a genuine creative leap and creating a unique perception. Because creativity is not merely a stylistic flourish: it is a strategic imperative. A brand that dares to be bold asserts that it has a vision, that it is dynamic and that it dominates its market. This stance inspires confidence, builds brand preference and makes your company the natural choice over its competitors.
- Concept
Before you communicate, you need to know how to make a lasting impression. We develop powerful and original ideas and turn them into impactful concepts to maximise your audience’s attention and engagement.
- Campaign
We craft the messages you wish to convey and roll them out consistently across the platforms your audience uses. The tone is adapted to the context, whilst always remaining authentic.
- Content
Photo shoots, image creation, motion design, videos, brochures: your brand comes to life through the content it produces. Whether it’s a campaign, your social media or a trade fair, we’ll support you in creating content that is consistent and aligned with your brand positioning.
- Copywriting
Explaining, clarifying, finding the right angle, crafting a powerful slogan: this is what working on your key messages is all about. Whether it’s expressing your values or your offering, or writing content for your website, social media, print materials or a sales page, we ensure that every message you put out is consistent and impactful.
- Publishing
At Tazmanie, we have a deep passion for publishing. Whether we’re designing an art book, an in-house magazine or an industrial catalogue, we support every project from layout to printing, right through to the most demanding finishing touches.
Web
Pirana is Tazmanie’s digital division: an organisation dedicated to online visibility and customer acquisition, which we co-manage to offer you comprehensive support in web marketing, using strategies designed to strike at the right place, at the right time. The Pirana method? A surgical approach that turns your budget into tangible results. Analysis, optimisation, scalability: every step is designed to ensure your customer acquisition efforts bite.
- Website
Your website is central to your brand’s identity. Whether it’s a corporate showcase, a sales page or an e-commerce site, we design platforms that strike a balance between design and user experience, and are built to be scalable, easy to maintain, secure and compliant with the swiss LPD.
- SEO
Search engine optimisation is about more than just keywords. We work on your website’s technical structure, editorial quality and authority to attract genuinely relevant traffic.
- SEA
Boost your visibility and conversions with targeted Google Ads campaigns. We optimise your adverts in real time to maximise your ROI and attract high-quality traffic.
- Social Ads
Reach your ideal audience through campaigns on Facebook, Instagram, TikTok and LinkedIn. Maximise your sales and brand awareness with targeted adverts that are continuously optimised.
- Community Management
Build a loyal community around your brand through engaging content. We plan, publish and interact with your followers to boost your visibility and enhance your brand image.
Support
Think of support as the experience that turns a project into a success. Just like a first-class journey or the impeccable service at an exceptional restaurant: support is a crucial factor in ensuring every project runs smoothly. We are the conductor: the one who brings together expertise, coordinates service providers, plans the stages, structures campaigns and ensures you have visibility at every stage. Once the project is in our hands, you can move forward with peace of mind.
- Planning
Every project begins with a roadmap. We set out the objectives, priorities, resources and deadlines to ensure smooth and controlled progress. Rigorous planning helps to align all stakeholders and avoid costly unforeseen issues.
- Agile management
A project is a living, evolving process that requires constant adjustment. We provide ongoing project management that incorporates feedback, constraints and opportunities without losing sight of the strategic direction. This agility enables us to optimise decisions in real time whilst remaining on track to meet the set objectives.
- Coordination of service providers
Graphic designers, developers, printers, media organisations, external partners: we coordinate all those involved. Our role is to facilitate communication, bring together different areas of expertise and ensure that every contribution contributes to the overall coherence of your project.
- Production monitoring
From launch to final delivery, we remain involved at every stage of the process, including when the project enters production with our partners. We coordinate communications, approve key milestones and ensure that specifications, deadlines and budgets are adhered to. This ongoing involvement guarantees that the project is delivered in line with the defined objectives.
