Du croquis à l'illustration finale, le travail de direction artistique s'est fait en collaboration avec le client pour représenter sans fausse note ce sujet sensible.
Don’t let the flu knock you off your feet
CHUV’s promotional campaign for the flu vaccine in the workplace
Communication
Following a highly successful initial campaign in 2022, the HPCi unit at the CHUV has commissioned us once again to run the 2023 edition of its flu prevention campaign in the workplace.
The aim is to convey, in a light-hearted way and without being prescriptive, that the flu vaccine also protects the most vulnerable people around us.
This year, it was our illustrations (created entirely in-house at TAZ) that conveyed this important message in a fresh and memorable way – a fact that has been confirmed by a great deal of positive feedback!
