A campaign for colourful careers

With the rise of the internet, careers in the printing industry have become less attractive over time. Skilled workers are in short supply, yet these roles remain essential in many production lines and will continue to be so for a long time to come. Is there a solution to this problem? To encourage young people (and those who are not so young) to undertake an apprenticeship as a print finisher, polygraph operator or media technologist.

With this in mind, the umbrella organisation for the Swiss graphics industry (dpsuisse) commissioned TAZ to raise the profile of these careers amongst young people, to spark their interest and, why not, to encourage them to train for a career in this field.

The result: a campaign with a striking visual identity and a clear message, rolled out across billboards and online in the form of a short, very engaging video!