A property brand with solid foundations

How do you carve out a place for yourself in the already highly saturated property market in French-speaking Switzerland when you don’t necessarily set out to disrupt the market? Well, by starting to inspire trust, because in this sector, even more so than elsewhere, that is a key factor.

That was the whole point of the brand identity we created. We began by highlighting the founder’s name as the first sign of trust and transparency.

As for the visual identity we wanted to convey, it had to be robust, straightforward, simple and modern; for although the company is a newcomer to the sector, its family-oriented culture, expertise and network enable it to compete with the industry leaders.