Some items shown are concept mock-ups and may not have been produced.
Four brands around the same table
Rethinking the image of a giant in the catering industry
Branding
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Eldora is a key player in the institutional catering sector in Switzerland. Its day-to-day operations revolve around chefs, ingredients and techniques: the aim was to bring the brand more closely into line with this reality.
The group therefore commissioned us to rethink its image with a focus on authenticity and to roll out its brand across its four client segments. We split the identity into four sub-brands united under an umbrella brand.
Beyond the graphic design and hand-drawn imagery, the sense of authenticity was conveyed above all through the visuals. The photography, portraits, moments and simple gestures became the foundation of the new brand, captured through the lens of Samuel Trumpy and Sedrik Nemeth.
